Self-Directed IRA Makes its Broadway Debut

Energetic Theatre Production Expected to Show 50-100% Profit!

Theatre producer, Harriet Newman Leve, knows a good idea when she sees it. She has been producing and investing in successful theatre works for more than 20 years. So when an investor in one of her shows said they wanted to use their Equity Trust self-directed IRA to fund the investment, she was intrigued.

“Wow, what a great idea that is,” Leve said at the time.

Harriet has made quite a name for herself over the years investing both on and off Broadway, producing such shows as Stomp, The Crucible and The Diary of Anne Frank on Broadway. Like most producers though, she has always funded the shows traditionally through her production company. She didn’t know there was another option.

When her investor came to her with self-directed IRA funds, she immediately knew she could make it work for her as well. By the time she got on the phone with Equity Trust to set-up a self-directed IRA, she already had her first investment in mind. A recent project of hers, Stomp, was doing phenomenally well on Broadway, and another, separate, production was being put together in Las Vegas.

Believing the show in Las Vegas would be a success, and knowing that it would be a passive investment for her, Harriet decided to invest using her money sitting in a couple old retirement plans she thought could be put to better use. Within two days she had her self-directed IRA account open and a transfer of funds had been started.

“This is great because, in the past I would use my money that’s already been taxed. Now I’m using pre-tax money. That’s a great thing,” says Leve.

Once the initial investment was made, all she had to do was sit back and wait for the show to open. Two years later and the show is still packing the house in Vegas.

Initial investment expected to double in value before it closes

Leve’s first investment with self-directed IRA funds went so well for her, they are expecting a return on investment of 50-100 percent, that a second production, The Norman Conquests, is in the works. Next she plans to invest in a short run production that is debuting on Broadway this spring.

Using her self-directed IRA “frees me up to work on more projects by using retirement money to do the projects I would normally use personal money for,” Leve said. By putting her IRA into some of the more passive investments, she can use her personal funds for the more “hands-on” kind of productions that she really loves.

Despite current economic environment, according to Leve, “Broadway is thriving.” It seems that the timing couldn’t have been better for her to start using her IRA funds for investment into something she truly has a passion for.

And, she is not alone; as many people are starting to invest their IRAs in things they know and understand best. “As I talk to people and they are looking for unique ways of investing, I tell them about Equity Trust”

Want to put your passion to work for you? Call 1-888-382-4727 today to open an account and starting investing in what you know.

Disclaimer:Disclaimer: Equity Trust is a passive custodian and does not provide tax, legal, or investment advice. It does not endorse or recommend any contributor, company, or specific investments. Any information communicated by Equity Trust Company is for educational purposes only and should not be construed as tax, legal, or investment advice. Whenever making an investment decision, please consult with your legal, tax, and accounting professionals.