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Industry-Leading Cryptocurrency Investing Platform

Introduce your clients to the world of cryptocurrency with a turnkey solution. Our cutting-edge, secure platform offers 18 of the most popular cryptocurrencies with fast, easy transactions.



Popular Cryptocurrencies Available on the Platform


Digital Assets Stored Completely in Cold-Storage


Years in the Financial
Services Industry*


An Easy Way to Offer Cryptocurrency Investing

It’s easier than ever to introduce cryptocurrency to investors. Robust features and leading-edge security come standard with Equity Trust CryptoConnect platform.

  • User-friendly platform: Instant access across devices
  • Comprehensive security protocols: Including multi-factor authentication and multi-factor authentication and multi-signature wallet access verification
  • Industry-leading settlement: T+1 settlement
  • Storage automation: Institutional grade “cold-storage” vaults
  • 22/7 trading hours: 364 days a year (closed New Year’s Eve)
  • User experience options: Platform integrates with broker-assisted and self-service
  • Best-in-class insurance: Vault insurance procured by storage provider for loss, damage, destruction, or theft of digital assets in its care, custody, and control
  • Account data integration: Secure file transfer protocol (STFP) connection

Elevate Your Business with CryptoConnect White Label

Our Enterprise White Label solution allows you to take your levels of customization, UX, and reporting to the next level. White labeling includes all the features of CryptoConnect Standard, plus:

  • Customized branding and content: Feature your logo
  • Flexible pricing: Aligns with your go-to market strategy
  • CRM integration: Full control of clients’ registration notification experience and more
  • Limit orders: Ability to schedule automatic trades depending upon price particular asset
  • Fast, easy account application: Clients can complete application in under 7 minutes without leaving your website
  • Variety: Retirement and non-retirement accounts available

Access In-Demand Cryptocurrencies

CryptoConnect enables buying and selling of 18 of the most popular cryptocurrencies, including:









State-of-the-Art Cryptocurrency Security

When it comes to cryptocurrency storage and security, not all platforms are created equal. Equity Trust and our partners use rigorous controls to keep cryptocurrency investments and information secure.

  • Best-in-class insurance: Vault insurance procured by storage provider for loss, damage, destruction, or theft of digital assets in its care, custody, and control
  • Secure storage: Cold (offline) storage of cryptocurrency makes it less susceptible to hacking
  • Military-grade protection: Cryptocurrency is stored in a secure vault formerly used as a nuclear bunker
  • Online security: Sophisticated, established cyber-security measures protect client account access

Expand Your Reach with Investment District

Talk to us about potentially extending your offering with Investment District, our online marketplace. MetalsConnect users who qualify can increase exposure among investors with funded accounts seeking their next opportunity.

  • Investors can browse and choose from listed platforms and providers in the cryptocurrency, lending, precious metals, private equity/crowdfunding, and turnkey real estate asset classes.
  • Publish your company logo, description, and materials on the Investment District site and be immediately visible to one of the industry’s largest audiences.
  • Feature-rich: Intuitive and easy-to-find investment categories and search capabilities.
  • Actively visited by Equity Trusts clients via multiple channels including emails, portals, and website.
  • Easily access reporting metrics and more.

The Equity Institutional Advantage

Equity Institutional offers the total package of technology and support to help your business soar to new levels.

Education and Resources

Complimentary articles, guides, videos, and webinars leverage our 45-plus years of experience and help educate your investors on the benefits of tax-advantaged IRA investing.

Suite of Workflow Reports

Including account opening, funding, holdings, disbursements, Required Minimum Distributions (RMD), outstanding fees, and pending transfers are automatically pushed to your inbox weekly, daily, or hourly updates.

Established, Leading Custodian

Equity Trust Company has more than 45 years of experience in the financial services industry and was named Best Overall Self-Directed IRA Company by Investopedia from 2020-2023.

Key Account Designation

This designation provides a dedicated relationship manager and a streamlined, discounted fee schedule.

Account Data Integration

Through Secure File Transfer Protocol (SFTP) connection provides the ability to receive Equity Trust client account data including purchases, redemptions, dividends, and money movements into your existing portfolio management system.

Education and Resources

Suite of Workflow Reports

Established, Leading Custodian

Key Account Designation

Account Data Integration

Don't Take Our Word For It

"The sheer name of Equity Institutional and the credibility, authenticity, and impeccable reputation that comes with it has greatly benefited us. Equity Institutional has worked hard in building its name by providing quality customer service both in technical features and direct communication. They apply that not just to investors, but to their partners as well."


President of My Digital Money

Elevate Your Cryptocurrency Offering: Request a Demo

Discover how Equity Institutional could help you connect more investors to the cryptocurrency investing market. Request a demo today.

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