Unleash your inner angel investor. real estate mogul. venture capitalist. crypto guru. hard-money lender. alternative investor.

Discover the power of self-directed investing by unlocking the capabilities only the industry leader can provide.

Top 7 IRA Accounts for 2021

US News

"Best Overall" Self-Directed IRA Company


$30 B in assets under custody

Equity Trust 2021

Chart your course to lasting wealth

Get customized education and information based on where you are in your journey. Let's dig into your goals and interests to get started.

Investment Freedom Starts Here

You have the power to take control of your financial future by investing in areas that you’re excited and passionate about, knowing you have the support of the industry’s leading self-directed IRA company in your corner.

Welcome to True Investment Freedom

Most self-directed IRA custodians are limited in the alternative investments they will hold. With Equity Trust Company, it’s possible to invest in all of these assets and more, all through a single custodian.

Real Estate
Promissory Notes
Private Equity / Entities
Precious Metals
Mutual Funds / Stocks / ETFs

Don't take our word for it, take theirs.

Mary, NJ

"I finally opened my own Self-Directed IRA after years of waiting. They have processed my transactions smoothly and efficiently. My account is doing what I wanted it to do for my retirement. I wish I had done this years sooner!"

Paul, NC

"I am relatively new to Equity Trust. They did a great job handling the transfer of multiple existing LLC investment accounts which are now managed in one place. Additionally, new investments have been handled professionally and competently."

Srinivas, TX

"The customer service and educational training staff is very knowledgeable and they respond very quickly to handle any transaction. Very responsive to the questions and communicate well. I recommend Equity Trust Company without any hesitation."

Randy, FL

"Equity Trust has been my self-directed IRA custodian for about six years. I've invested in rental homes exclusively so far. I'm thoroughly satisfied and would recommend this firm and their very professional team."

Craig, CA

"Equity Trust Company seems to be constantly improving their operations. I couldn't be happier with the service and value. My CPA recommended ETC years ago, and it was the best advice he ever gave me. Thanks ETC!"

Gary, OH

"Equity Trust Company has been amazing with all my Investment Needs! The turnaround time is great along with the FANTASTIC TEAM at ETC! They have turned our account into a RETIREMENT MACHINE!"


Second to none

Our unparalleled industry and alternative asset expertise come with an unmatched record of service.

Equity Trust Most Custodians
All-inclusive fee schedule check X
Free alternative asset buy/sell transactions check X
Free asset maintenance transactions (bill pays via ACH/check) check X
Access to alternative investment opportunities and providers in one place check X
Online account management tools check check
Easy-to-use online investment wizards check X
Over 45 years of experience check X
Over 400 employees check X

Redefining retirement saving for 50 years

Recognized as the industry leader and pioneer of Self-Directed IRAs, Equity Trust has unparalleled alternative asset expertise and an unmatched record of excellence. Named among the Top 7 IRA Accounts for 2021 by US News & World Report, we offer customized one-on-one sessions to discuss your interests and goals to help guide your success as you navigate your opportunities.

Investment Freedom

Investment Freedom

You can diversify into a range of options including real estate, private entities, cryptocurrency, precious metals, and more, in addition to stocks, bonds, and mutual funds - all in one account.

Innovative Technology

Innovative Technology

Easily invest and manage your account on any device with our online account management system myEQUITY. Intuitive online wizards walk you through funding, purchases and sales, paying bills, distributions, and more.

You Direct, We Support

You Direct, We Support

You're in control, but you're not alone. Our knowledgeable associates provide personalized service, and we offer an abundance of learning opportunities.

Recognized Leader

Recognized Leader

Our size, expertise, and technology help us ensure that we're there when you need us most. Our 400+ associates work diligently to enhance your experience.

Access to Opportunities

Access to Opportunities

Don't have an investment in mind? Our Investment District online marketplace enables you to find potential investment opportunities with the click of a button.

Exclusive Benefits

Exclusive Benefits

Each client receives access to exclusive opportunities not found with any other self-directed account custodian. You'll receive valuable, in-demand discounts and membership access.

Your financial future starts today


Open Your Equity Trust Account

One of our specialized counselors will walk you through the process, or you can do it online with myEQUITY. (10 minutes)


Fund Your New Tax-Advantaged Account

You can fund your account via rollover, transfer, or out-of-pocket contribution.


Select Your Investment

myEQUITY investment wizards walk you through the investment process online at your convenience. We have liaisons ready to help if you need it.

man on mountain

Let's talk about your financial future.

Schedule a one-on-one session with an expert alternative investment counselor. We're here to answer any questions, help guide you through the process, and provide more detailed information and education specific to your journey.

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We respect your privacy and will not use the information you provide for any other purpose.

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