Investment Freedom Starts Here
You have the power to take control of your financial future by investing in areas that you’re excited and passionate about, knowing you have the support of the industry’s leading self-directed IRA company in your corner.
Welcome to True Investment Freedom
Most self-directed IRA custodians are limited in the alternative investments they will hold. With Equity Trust Company, it’s possible to invest in all of these assets and more, all through a single custodian.






Don't take our word for it, take theirs.

Second to none
Our unparalleled industry and alternative asset expertise come with an unmatched record of service.
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All-inclusive fee schedule |
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Free alternative asset buy/sell transactions |
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Free asset maintenance transactions (bill pays via ACH/check) |
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Access to alternative investment opportunities and providers in one place |
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Online account management tools |
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Easy-to-use online investment wizards |
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Over 45 years of experience |
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Over 400 employees |
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Redefining retirement saving for 50 years
Recognized as the industry leader and pioneer of Self-Directed IRAs, Equity Trust has unparalleled alternative asset expertise and an unmatched record of excellence. Named among the Top 7 IRA Accounts for 2021 by US News & World Report, we offer customized one-on-one sessions to discuss your interests and goals to help guide your success as you navigate your opportunities.

Investment Freedom
Investment Freedom
You can diversify into a range of options including real estate, private entities, cryptocurrency, precious metals, and more, in addition to stocks, bonds, and mutual funds - all in one account.

Innovative Technology
Innovative Technology
Easily invest and manage your account on any device with our online account management system myEQUITY. Intuitive online wizards walk you through funding, purchases and sales, paying bills, distributions, and more.

You Direct, We Support
You Direct, We Support
You're in control, but you're not alone. Our knowledgeable associates provide personalized service, and we offer an abundance of learning opportunities.

Recognized Leader
Recognized Leader
Our size, expertise, and technology help us ensure that we're there when you need us most. Our 400+ associates work diligently to enhance your experience.

Access to Opportunities
Access to Opportunities
Don't have an investment in mind? Our Investment District online marketplace enables you to find potential investment opportunities with the click of a button.

Exclusive Benefits
Exclusive Benefits
Each client receives access to exclusive opportunities not found with any other self-directed account custodian. You'll receive valuable, in-demand discounts and membership access.
Your financial future starts today
Open Your Equity Trust Account
One of our specialized counselors will walk you through the process, or you can do it online with myEQUITY. (10 minutes)
Fund Your New Tax-Advantaged Account
You can fund your account via rollover, transfer, or out-of-pocket contribution.
Select Your Investment
myEQUITY investment wizards walk you through the investment process online at your convenience. We have liaisons ready to help if you need it.

Let's talk about your financial future.
Schedule a one-on-one session with an expert alternative investment counselor. We're here to answer any questions, help guide you through the process, and provide more detailed information and education specific to your journey.
We respect your privacy and will not use the information you provide for any other purpose.