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Equity Trust Company’s Precious Metals Business Soars as Investors Seek IRA Safe-Haven

Equity Trust Company, a leading custodian of self-directed IRAs, has reported a dramatic surge in their already substantial precious metals business as daily account volumes have increased over 100 percent since mid-March.



Equity Trust Company, a leading custodian of self-directed IRAs, has reported a dramatic surge in their already substantial precious metals business as daily account volumes have increased over 100 percent since mid-March. As a result of this increased demand, Equity Trust has undertaken several measures including expanded call center hours to better serve clients and partners during this time of uncertainty.

With global markets in turmoil due to the coronavirus pandemic, investors have been forced to contend with record-setting daily volatility. The S&P, for example, lost 34 percent of its February high watermark before staging a 24-percent recovery since March 23. Not surprisingly, the demand for safe-haven assets such as gold and other precious metals increased sharply.

Equity Trust has seen this demand translate into historically high new self-directed IRA account volumes. The company partners with the nation’s leading precious metals dealers in a combined effort to serve investors interested in unlocking the potential of their IRA.

“We’re seeing tremendous growth and interest in Noble Gold’s self-directed gold and silver IRAs, with a 40-percent increase of sales this month since the COVID-19 crisis began,” said Collin Plume, President of Noble Gold Investments. “Investors want peace of mind and security, and it’s been a pleasure working closely with a trusted custodian such as Equity Trust during this period to help facilitate the increased volume.”

Jerome Davis, Equity Trust VP-Head of Sales, said the company is prepared for the increased interest in this asset. “We are particularly well-positioned to meet the demands of our precious metals partners and their retail clients. Our service model, experience, and technology applications have allowed us to scale the business quickly and keep up with demand.”

Precious Metals IRA provider, Goldco, has also experienced increased demand for gold and silver as safe-haven investments resulting from the impact of COVID-19 on the markets, according to its CEO, Brenda Whitman. “Now more than ever, we absolutely require a partner who has the ability to deliver the level of service that we need and our customers deserve regardless of volume, and Equity Trust Company has been that partner. Their strength and resources can meet our demand, and their unwavering commitment during these unprecedented times demonstrates their excellence in service and support.”

Equity Trust employs a team of Relationship Managers who are prepared to serve as a single point of contact for precious metals dealers. They are dedicated to assuring transactions are completed efficiently and that customized reporting is in place. Also, the myEQUITY account management system provides around-the-clock access from any device to view and manage clients’ transactions, cash balances, and values in real-time.

“We partner with Equity Trust because it is the leading self-directed IRA company for alternative assets in the U.S.,” said John Ohanesian, CEO of Lear Capital. “Their ability to meet the increased demand while maintaining excellent customer service standards is evidence of their best in class leadership.”

Equity Trust Company offers the ability to select from approved metals depository facilities and locations. Each depository is licensed for secure storage of gold, silver, platinum, and palladium.

About Equity Trust Company
Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios using alternative asset classes such as real estate, private debt, private equity, and precious metals. The Equity Trust family of companies offers custodial services for alternative investments and back-office solutions for Registered Investment Advisors, brokerage services, directed trustee services, and more. Equity Trust Company is a directed custodian and does not provide tax, legal, or investment advice. Equity Trust Company is the trusted custodian and administrator of $28.7 billion in assets on behalf of more than 170,000 clients as of January 1, 2020. For more information, visit

Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional.

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