If you are a former Midland Trust client, please click here to log in to your account. Looking for account resources? Click here

View All

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Cryptocurrency Investing
ETC News
Featured Your Story
Investor Insights Blog
Managing Your Account
News and Trends
Precious Metals Investing
Private Equity and Entity Investing
Promissory Note Investing
Real Estate
Real Estate Checkbook IRA LLC
Real Life Examples
Roth IRA
Self-Directed IRA Concepts
Small Business Plans
Tax Insights
Tax-Advantaged Accounts
Uncategorized

Your IRA Can Invest in More Than Stocks and Bonds

Real estate. Startups. Private credit. Private equity.
WealthBridge by Equity Trust connects your retirement account to 100+ private market opportunities from available providers, directly through your IRA, in a few clicks. 

SDIRA-compliant

4.8/5 investor rating

$72B+ assets under custody

Man using a laptop displaying the WealthBridge portion of the myEQUITY portal

What are Private Market Investments, and can your IRA access them?

Private market investments include real estate, private equity, private credit, and pre-IPO companies — asset classes historically reserved for institutional investors. With an Equity Trust self-directed IRA (SDIRA), investors can hold these assets alongside traditional stocks and bonds, offering the same tax advantages as a conventional IRA. Most IRA owners don't know this is possible.

The opportunity beyond public markets is larger than most investors realize.

87%

of companies with $100M+ revenue operate in private markets

$13T

in individual capital projected to flow into alternatives by 2032

67%

of Americans believe investing success now requires going beyond traditional stocks and bonds

The Equity Universal IRA™ and WealthBridge place these opportunities within reach.

What can you invest in through WealthBridge?

Through WealthBridge, your IRA can access pre-IPO companies and equity crowdfunding, institutional-quality real estate, private equity, and venture capital, private credit and private equity funds, and passive real estate syndications.

Each available provider specializes in different asset classes, so you can build the  alternative portfolio that fits your strategy.

Pre-IPO Companies and Emerging Startups

Invest in companies before they go public. StartEngine provides access to equity crowdfunding opportunities starting at $100, plus pre-IPO investments in recognized companies through StartEngine Private for accredited investors. With 2.1M+ users, StartEngine is one of the largest equity crowdfunding platforms in the U.S.

Pre-IPO (SPVs) Equity Crowdfunding (Reg CF/A+) Startups Growth-Stage

Min. Investment

From $100 (Crowdfunding) · $15,000 (StartEngine Private, accredited)

Explore StartEngine

Also Available in Your Equity Universal IRA™

ETC Brokerage Services

Trade stocks, bonds, mutual funds, and ETFs through an integrated brokerage account within your IRA. Member FINRA/SIPC.

Digital Asset Platform

Buy and sell 15+ digital assets including Bitcoin, Ethereum, and Solana through a proprietary trading engine built for IRA investors. $1.1B+ in digital assets under custody and administration.

How does WealthBridge work?

Connecting your IRA to private market providers is simpler than most investors expect. Just three steps from account to investment.

WealthBridge works in three steps. First, open or fund an Equity Universal IRA™, which can hold both traditional and alternative investments in one IRA. Second, access WealthBridge through the myEQUITY online account management system and connect to available provider platforms in a few clicks. Third, browse private market opportunities and invest directly, while Equity Trust handles custody.

Step

01

Open or Fund Your Equity Universal IRA™

Traditional and alternative investments, one IRA. Hold your conventional investments — stocks, bonds, ETFs — alongside real estate and private equity. Open a new account or roll over an existing IRA in minutes. No account minimums to start exploring.

Step

02

Connect Through myEQUITY

Access WealthBridge through the myEQUITY online account management system and connect to available provider platforms in a few clicks.

Step

03

Browse and Invest

Explore private market opportunities across real estate, startups, private credit, and private equity from WealthBridge's available providers. When you find an opportunity that fits your strategy, invest directly. Equity Trust handles the custody.

What used to take days of paperwork now happens in minutes.
That’s what integrated access looks like.

Why Do Investors Choose Equity Trust for Their Retirement?

Equity Trust Company has over 50 years of experience serving self-directed IRA investors as one of the industry's largest and most experienced directed custodians. The Equity Universal IRA™ brings traditional investments, private market alternatives through WealthBridge, and digital assets together in one IRA, under one custodian.

50+

Years in Business

$72B+

Assets Under Custody and Administration

359K+

Client Accounts

A+

BBB Rating

Ready to See What Your IRA Can Do?

Choose where you are in the journey.

Free Guide

Not Sure Where to Start?

Download The Investor's Guide to Private Markets in Your IRA. Learn what private markets are, how a self-directed IRA works, and what to consider when evaluating alternative investment opportunities.

No spam. Unsubscribe any time.

Have Questions? Talk to an IRA Counselor.

Free Consultation

Have Questions? Talk to an IRA Counselor.

Schedule a free, no-obligation call to ask about opening an account, rolling over an existing IRA, or how WealthBridge works.

Ready to Get Started?

Open an Account

Ready to Get Started?

Open your Equity Universal IRA™ online and access WealthBridge through myEQUITY.

Already an Equity Trust Client?

Already an Equity Trust Client?

WealthBridge is available now through the myEQUITY online account management system. Log in and connect your IRA to your choice of available private market providers.

Frequently Asked Questions

Everything you need to know about WealthBridge and investing through your IRA.