200+
Dealers on
Platform
$7.2B
Precious Metals Assets
Under Custody
& Administration**
50+
Years in the
Financial
Services
Industry*
METALSCONNECT
Simplified Precious
Metals Investing
It has never been easier to connect investors with opportunities in precious metals. MetalsConnect provides you with a one-stop solution to easily open, fund, manage, and settle investments in IRAs and non-IRA accounts, all in one place.
A state-of-the-art, turnkey solution designed for dealers interested in providing their clients with access to the world of precious metals, MetalsConnect allows dealers to:
- Reach customers with a broker-friendly platform
- Automate tedious, time-consuming back-office tasks
- Electronically connect to a custodian (Equity Trust), wholesalers, and storage providers
- Seamlessly integrate into an existing platform
A Solution for All Investor Models
MetalsConnect accommodates your preferred method of doing business:
ECOMMERCE
LIQUIDITY
TELEPHONE SALES
SHIPPING LOGISTICS AND VAULTING
Depository Options
We offer a variety of options for secure storage of precious metals. Equity Institutional and our metals platform provider partner Gold Bullion International (GBI) work with depositories in locations spanning the globe.
Equity Trust: A Leader in Precious Metals IRAs
Whether you choose to integrate with MetalsConnect or take a more traditional approach to transactions, Equity Trust Company has the experience and knowledge to support your business.
Ease of Use for Clients: myEQUITY
Provide your clients with a simplified account-open process and easy account management.
Transaction Speed
We maintain a one-business day turnaround on typical purchase transactions.
Safe, Secure Storage of Assets
We work with several approved metals depository facilities and locations across the country, each licensed for secure storage of gold, silver, platinum, and palladium.
Australian Perth Mint Certificate Program
Equity Trust is an approved custodian to hold Australian Perth Mint Certificates within an investor’s account.
Industry-Leading Service
You work directly with your experienced, dedicated Relationship Manager for a personal and direct point of contact.
Simple Fee Schedule and Flat-Fee Storage
Your IRA investors will appreciate the flat fee schedules offered, including a flat fee for storage, regardless of account value.
Variety of Metals Options
Flexibility to invest in a wide variety of precious metals — including gold and silver American Eagle coins and other gold, silver, palladium, platinum coins, and bullion.
Established, Leading Custodian
Equity Trust Company has 50+ years of experience in the financial services industry and was named Best Overall Self-Directed IRA Company by Investopedia from 2020-2025.
Ease of Use for Clients: myEQUITY
Transaction Speed
Safe, Secure Storage of Assets
Australian Perth Mint Certificate Program
Industry-Leading Service
Simple Fee Schedule and Flat-Fee Storage
Variety of Metals Options
Established, Leading Custodian
Expand Your Reach with Investment District
Talk to us about potentially extending your offering with Investment District, our online marketplace. MetalsConnect users who qualify can increase exposure among investors with funded accounts seeking their next opportunity.
- Investors can browse and choose from listed platforms and providers in the cryptocurrency, lending, precious metals, private equity/crowdfunding, and turnkey real estate asset classes
- Publish your company logo, description, and materials on the Investment District site and be immediately visible to one of the industry’s largest audiences
- Feature-rich: Intuitive and easy-to-find investment categories and search capabilities
- Actively visited by Equity Trusts clients via multiple channels including emails, portals, and website
- Easily access reporting metrics and more
Don't Take Our Word For It
“Investors want peace of mind and security, and it’s been a pleasure working closely with a trusted custodian such as Equity Trust during this period to help facilitate the increased volume.”
“…We absolutely require a partner who has the ability to deliver the level of service that we need, and our customers deserve, regardless of volume, and Equity Trust Company has been that partner. Their strength and resources can meet our demand, and their unwavering commitment during these unprecedented times demonstrates their excellence in service and support.”
“I was constantly hearing about how capable and professional the Equity Trust Precious Metals team is. I was blown away to discover that the service exceeded the hype!”
Talk to Us About Elevating Your Precious Metals Business
See if our industry-leading technology and service could help you connect with more investors: Request a MetalsConnect demo today.
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