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Precious Metals Dealers

Game-Changing Integration Solutions and Custody for Your Precious Metals Business

Innovative, industry-leading custody provider of gold, silver, and more in retirement and non-retirement accounts, with an unbeatable combination of best-in-class technology and service.

MetalsConnect: Simplified Precious Metals Investing is Here

It has never been easier to connect investors with opportunities in precious metals. MetalsConnect provides you with a one-stop solution to easily open, fund, manage, and settle investments in retirement and non-retirement accounts, all in one place. A state-of-the-art, turn-key solution designed for dealers interested in providing their clients with access to the world of precious metals, MetalsConnect allows dealers to:

Reach customers with a broker-friendly platform
Automate tedious back-office tasks
Electronically connect to a custodian (Equity Trust), wholesalers, and storage providers
Seamlessly integrate into an existing platform

A Solution for All Investor Models

MetalsConnect accommodates your preferred method of doing business:

eCommerce

Full self-service trading, view-only, or no-client (rep only) access
Customizable option to connect into our other services via API only

Telephone Sales

Sales-assisted registration (client just signs)

Liquidity

Use the MetalsConnect wholesaler network, your own relationships, or both

Shipping Logistics and Vaulting

Fully managed storage with integrated vault partners
Platform handles shipping, decreasing burden on dealers

Depository Options

We offer a variety of options for secure storage of precious metals. Equity Institutional and our metals platform provider partner Gold Bullion International (GBI) work with depositories in locations spanning the globe.

Equity Institutional: A Leader in Precious Metals IRAs

Whether you choose to integrate with MetalsConnect or take a more traditional approach to transactions, Equity Institutional has the experience and knowledge to support your business.

Ease of Use for Clients: myEQUITY

Provide your clients with a simplified account-open process and easy account management.

Industry-Leading Service

You work directly with your experienced, dedicated Relationship Manager for a personal and direct point of contact.

Transaction Speed

We maintain a one-business-day turnaround on typical purchase transactions.

Simple Fee Schedule and Flat-Fee Storage

Your IRA investors will appreciate the flat fee schedules offered, including a flat fee for storage, regardless of account value.

Safe, Secure Storage of Assets

We work with several approved metals depository facilities and locations across the country, each licensed for secure storage of gold, silver, platinum, and palladium.

Variety of Metals Options

We offer the flexibility to invest in a wide variety of precious metals – including gold and silver American Eagle coins and other gold, silver, palladium, platinum coins, and bullion.

Australian Perth Mint Certificate Program

Equity Trust is an approved custodian to hold Australian Perth Mint Certificates within an investor’s account.

Established, Leading Custodian

Equity Trust Company has more than 45 years of experience in the financial services industry and was named Best Overall Self-Directed IRA Company by Investopedia from 2020-2022.