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Real Estate Investing Hub
Browse services, tools & education in one place.
Have Questions?
Schedule a call with an IRA Counselor.
This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
These Cookies are necessary for the website to function and are always active. These Cookies are used, for example, for the security of our website and to administer your privacy preferences. You may configure your browser to block or alert you about these Cookies, but some parts of the website may not function properly if you do so.
| Name | Description | Duration |
|---|---|---|
| wpconsent_geolocation | This cookie is used to store the consent settings based on the visitor's location. | 365 days |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 365 days |
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Learn more| Name | Description | Duration |
|---|---|---|
| _cfuvid | The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. | session |
| cf_clearance | Whether a CAPTCHA or Javascript challenge has been solved. | session |
| __cfseq | Sequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies. | session |
| cf_ob_info | The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic | session |
| cf_use_ob | The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds. | session |
| __cfwaitingroom | The __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active. | session |
| cf_chl_rc_i | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_ni | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_m | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| __cfruid | Used by the content network, Cloudflare, to identify trusted web traffic. | session |
| __cf_bm | Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | session |
| __cflb | When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. | session |
Google Tag Manager loads the site's other analytics and advertising tags. It sets no cookies of its own; each tag it loads is listed under its own category and only runs with the consent that category requires.
Learn more| Name | Description | Duration |
|---|
These cookies are used for managing login functionality on this website.
| Name | Description | Duration |
|---|---|---|
| wordpress_logged_in | Used to store logged-in users. | Persistent |
| wordpress_sec | Used to track the user across multiple sessions. | 15 days |
| wordpress_test_cookie | Used to determine if cookies are enabled. | Session |
NitroPack is the site's page-speed optimisation service. Its cookie only records whether a cached copy of the page was served.
Learn more| Name | Description | Duration |
|---|---|---|
| nitroCachedPage | Records whether the page was served from NitroPack's cache. Contains no personal information. | session |
Stripe processes card payments. Its cookie is used for fraud prevention on payment forms.
Learn more| Name | Description | Duration |
|---|---|---|
| m | Set on m.stripe.com to help Stripe detect fraudulent payments. | 2 years |
These Cookies help us understand how visitors interact with our website by collecting information about usage, traffic, and website performance. This information helps us improve the website and user experience.
Crazy Egg records how visitors scroll, click and move through pages (heatmaps and session recordings). Form fields are masked before any data leaves the browser.
Learn more| Name | Description | Duration |
|---|---|---|
| _ce.s | Identifies the visitor and session so recordings and heatmaps can be grouped. | 12 months |
| _ce.clock_data | Stores the difference between the visitor's clock and Crazy Egg's servers so events are timed correctly. | 24 hours |
| cebs | Tracks the current browsing session for Crazy Egg. | session |
Google Analytics 4 measures how visitors use the site. The site reports to five Google Analytics properties, each of which sets its own cookie.
Learn more| Name | Description | Duration |
|---|---|---|
| _ga_EZ7GXEH3T6 | Stores session state for Google Analytics property G-EZ7GXEH3T6. | 13 months |
| _ga_EMBTSYHWSR | Stores session state for Google Analytics property G-EMBTSYHWSR. | 13 months |
| _ga_1QV6S72GZJ | Stores session state for Google Analytics property G-1QV6S72GZJ. | 13 months |
| _ga_DJ0T6G51JW | Stores session state for Google Analytics property G-DJ0T6G51JW. | 13 months |
| _ga | Distinguishes visitors by assigning a randomly generated identifier. | 13 months |
| _ga_J0JEJGCVVQ | Stores session state for Google Analytics property G-J0JEJGCVVQ. | 13 months |
First-party scripts that remember which campaign or source first brought the visitor to the site, so enquiries can be attributed to it.
| Name | Description | Duration |
|---|---|---|
| initialTrafficSource | Records the source that first brought the visitor to the site. | 13 months |
| utmcsr | Records the campaign source (utm_source). | 13 months |
| utmcmd | Records the campaign medium (utm_medium). | 13 months |
| utmccn | Records the campaign name (utm_campaign). | 13 months |
| __utmzzses | Marks the current session for the attribution script. | session |
Adobe Marketo Munchkin records page visits and links them to marketing email interactions.
Learn more| Name | Description | Duration |
|---|---|---|
| _mkto_trk | Identifies the visitor to Marketo so page visits can be associated with marketing activity. | 13 months |
Unbounce hosts some of the site's landing-page and pop-up content.
Learn more| Name | Description | Duration |
|---|---|---|
| __cf_bm | Set by Cloudflare on Unbounce's content domain (js.ubembed.com) to distinguish people from automated traffic. | 30 minutes |
These Cookies are used by us and our advertising and marketing partners to deliver more relevant content and advertisements. They may collect information about your browser, device, and interactions across websites to help tailor advertising and measure campaign effectiveness.
Google Ads measures the results of advertising and builds audiences for showing relevant ads.
Learn more| Name | Description | Duration |
|---|---|---|
| _gcl_au | Stores ad-click information so conversions can be attributed to Google Ads. | 3 months |
| _gcl_aw | Set when a visitor arrives from a Google ad, to attribute a later conversion to that click. | 3 months |
Google's advertising network (Floodlight and remarketing), used to measure and target advertising.
Learn more| Name | Description | Duration |
|---|---|---|
| IDE | Set on doubleclick.net to record ad interactions and show relevant ads. | 13 months |
The LinkedIn Insight Tag measures advertising results and builds audiences for LinkedIn ads.
Learn more| Name | Description | Duration |
|---|---|---|
| bcookie | Browser identifier set on linkedin.com. | 12 months |
| bscookie | Secure browser identifier set on www.linkedin.com. | 12 months |
| lidc | Used by LinkedIn to route requests to the right data center. | 24 hours |
| li_sugr | Probabilistic identifier LinkedIn uses to match the visitor for advertising. | 3 months |
| UserMatchHistory | Records which advertising identifiers LinkedIn has matched to the visitor. | 30 days |
| AnalyticsSyncHistory | Records when the visitor was last synchronised with LinkedIn analytics. | 30 days |
| __cf_bm | Set by Cloudflare on linkedin.com to distinguish people from automated traffic. | 30 minutes |
The Meta (Facebook) Pixel measures advertising results and builds audiences for Facebook and Instagram ads.
Learn more| Name | Description | Duration |
|---|---|---|
| _fbp | Identifies the browser to Meta for advertising and measurement. | 3 months |
| fr | Set on facebook.com to deliver, measure and improve the relevance of ads. | 3 months |
Microsoft Advertising (Bing UET) measures advertising results and builds audiences for Microsoft ads.
Learn more| Name | Description | Duration |
|---|---|---|
| _uetsid | Identifies the current session to Microsoft Advertising. | 24 hours |
| _uetvid | Identifies the visitor to Microsoft Advertising across visits. | 13 months |
| MUID | Microsoft user identifier, set on bing.com. | 13 months |
| MR | Set on bat.bing.com to control whether MUID is refreshed. | 7 days |
OptinMonster shows the site's pop-up and slide-in offers and remembers which ones the visitor has seen.
Learn more| Name | Description | Duration |
|---|---|---|
| _omappvp | Records that the visitor has been to the site before, to decide which offers to show. | 13 months |
| _omappvs | Records the current visit, to decide which offers to show. | 20 minutes |
| omSeen-* | One cookie per offer (the name ends in the offer ID), recording that the visitor has already seen it. | 30 days |
These Cookies enable enhanced features and personalisation, such as remembering your preferences and providing additional functionality. They may be set by us or our vendors. If disabled, certain website features may not operate as intended.
Calendly provides appointment scheduling for booking a consultation. The cookies below are set by Calendly's content delivery network.
Learn more| Name | Description | Duration |
|---|---|---|
| __cf_bm | Set by Cloudflare on calendly.com to distinguish people from automated traffic. | 30 minutes |
| _cfuvid | Set by Cloudflare on calendly.com to apply rate limiting to visitors who share an IP address. | session |
Salesforce Embedded Messaging provides the live chat window. Chat conversations are recorded in Salesforce.
Learn more| Name | Description | Duration |
|---|
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© 2026 Equity Trust®. All rights reserved.
Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Equity Institutional services institutional clients of Equity Trust Company. Brokerage Services Available Through ETC Brokerage Services, Member SIPC, and FINRA. *Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. **Assets under custody and administration as of 06/30/2026.
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© 2026 Equity Trust®. All rights reserved.
Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Equity Institutional services institutional clients of Equity Trust Company. Brokerage Services Available Through ETC Brokerage Services, Member SIPC, and FINRA. *Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. **Assets under custody and administration as of 06/30/2026.
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ETC Brokerage ServicesYou are leaving trustetc.com to enter the ETC Brokerage Services (Member FINRA/SIPC) website (etcbrokerage.com), the registered broker-dealer affiliate of Equity Trust Company. ETC Brokerage Services provides access to brokerage and investment products which ARE NOT FDIC insured. ETC Brokerage does not provide investment advice or recommendations as to any investment. All investments are selected and made solely by self-directed account owners.
ContinueWe use cookies to improve your experience on our site. By using our site, you consent to cookies.
When you visit our website, we and our vendors use cookies and other online tracking technologies ("Cookies") to enhance user experience, analyze website performance and traffic, and provide marketing and advertising.
We use certain Cookies to enable the website to function, including for website security and to remember your settings and privacy preferences. These Cookies are always active. You can set your browser to block or alert you about these Cookies, but if you block these Cookies, some parts of the website may not function properly.
A sale of personal information can refer to disclosures of personal information to third parties who may use the information for their own purposes, such as Cookie vendors. Similarly, sharing personal information refers to disclosing personal information to third parties for cross-context behavioral advertising. In this context we sell and share personal information through our website. If you would like to opt out of sales and sharing for cross-context behavioral, please opt out of the Targeting and Analytics sections below. If you choose to use the Global Privacy Control (GPC) browser signal, you will be opted out of sales and sharing for cross-context behavioral advertising associated with the browser for which you have enabled the signal. If you use multiple browsers or devices, you will need to activate the signal for each one that you use.
You can manage your Cookies at any time by clicking the "Do Not Sell or Share My Personal Information" link in the footer of the website.
Please see our Privacy Policy for more information about our privacy practices.
These Cookies are necessary for the website to function and are always active. These Cookies are used, for example, for the security of our website and to administer your privacy preferences. You may configure your browser to block or alert you about these Cookies, but some parts of the website may not function properly if you do so.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Google Tag Manager loads the site's other analytics and advertising tags. It sets no cookies of its own; each tag it loads is listed under its own category and only runs with the consent that category requires.
Service URL: policies.google.com (opens in a new window)
These cookies are used for managing login functionality on this website.
NitroPack is the site's page-speed optimisation service. Its cookie only records whether a cached copy of the page was served.
Service URL: nitropack.io (opens in a new window)
Stripe processes card payments. Its cookie is used for fraud prevention on payment forms.
Service URL: stripe.com (opens in a new window)
These Cookies help us understand how visitors interact with our website by collecting information about usage, traffic, and website performance. This information helps us improve the website and user experience.
Crazy Egg records how visitors scroll, click and move through pages (heatmaps and session recordings). Form fields are masked before any data leaves the browser.
Service URL: www.crazyegg.com (opens in a new window)
Google Analytics 4 measures how visitors use the site. The site reports to five Google Analytics properties, each of which sets its own cookie.
Service URL: policies.google.com (opens in a new window)
First-party scripts that remember which campaign or source first brought the visitor to the site, so enquiries can be attributed to it.
Adobe Marketo Munchkin records page visits and links them to marketing email interactions.
Service URL: www.adobe.com (opens in a new window)
Unbounce hosts some of the site's landing-page and pop-up content.
Service URL: unbounce.com (opens in a new window)
These Cookies are used by us and our advertising and marketing partners to deliver more relevant content and advertisements. They may collect information about your browser, device, and interactions across websites to help tailor advertising and measure campaign effectiveness.
Google Ads measures the results of advertising and builds audiences for showing relevant ads.
Service URL: policies.google.com (opens in a new window)
Google's advertising network (Floodlight and remarketing), used to measure and target advertising.
Service URL: policies.google.com (opens in a new window)
The LinkedIn Insight Tag measures advertising results and builds audiences for LinkedIn ads.
Service URL: www.linkedin.com (opens in a new window)
The Meta (Facebook) Pixel measures advertising results and builds audiences for Facebook and Instagram ads.
Service URL: www.facebook.com (opens in a new window)
Microsoft Advertising (Bing UET) measures advertising results and builds audiences for Microsoft ads.
Service URL: privacy.microsoft.com (opens in a new window)
OptinMonster shows the site's pop-up and slide-in offers and remembers which ones the visitor has seen.
Service URL: optinmonster.com (opens in a new window)
These Cookies enable enhanced features and personalisation, such as remembering your preferences and providing additional functionality. They may be set by us or our vendors. If disabled, certain website features may not operate as intended.
Calendly provides appointment scheduling for booking a consultation. The cookies below are set by Calendly's content delivery network.
Service URL: calendly.com (opens in a new window)
Salesforce Embedded Messaging provides the live chat window. Chat conversations are recorded in Salesforce.
Service URL: www.salesforce.com (opens in a new window)
You can find more information in our Cookie Policy and .
