Last Chance to Potentially Reduce Your 2020 Taxes.
You have until May 17, 2021 to maximize your retirement account contribution for 2020 and possibly save on your 2020 tax return. Talk to an IRA Counselor today to learn more: Start a Conversation or call 855-265-4472.

Generic selectors
Exact matches only
Search in title
Search in content
Filter by Categories
Cryptocurrency Investing
ETC News
Investor Insights Blog
Managing Your Account
Promissory Note Investing
Real Estate
Real Life Examples
Roth IRA
Self-Directed IRA Concepts
Small Business Plans
Tax Insights
Tax-Advantaged Accounts

Investment Freedom Starts Here

With an Equity Trust self-directed account, you are in control. We provide our clients with the tools and technology they need to invest in traditional investments and alternative investments… all in one place.

Let Us Help

Save time and simplify your self-directed IRA research.
Our knowledgeable IRA counselors can answer your questions and share insight and education about our self-directed accounts and what options may be best for you.

Schedule A Call Today


Announcing an Easier Way to Find Investments

It’s now easier than ever to find the most in-demand investment opportunities for your self-directed account. Introducing Investment District, where you can browse and choose from high-end platforms and providers in the cryptocurrency, lending, precious metals, private equity/crowdfunding, and turnkey real estate asset classes.

Locate an Investment Opportunity

Getting Started is Easy

It’s as simple as 1-2-3. Open and fund your new account, then start investing in the almost-endless possibilities.

1

Open a Retirement or Savings Account

2

Fund your Tax-Advantaged Account

3

Make your Self-Directed Investments

Meet Equity Trust: A Leader in Self-Directed IRAs

Empowering clients with investment freedom and innovative technology, we deliver a simplified investment experience backed by 45 years* as an industry-leading custodian of tax-advantaged accounts. As an IRS approved custodian, we fulfill the custodial and administrative duties required for each type of investment account you hold.

INVESTMENT FREEDOM

Create a customized portfolio of alternative assets as well as traditional investments with a single custodian. You can maximize your account and gain new insights with access to unparalleled educational resources.

INNOVATIVE TECHNOLOGY

Simplify investing through myEQUITY, our industry-leading online account management system. myEQUITY makes it easy for investors to direct and manage their accounts with intuitive online wizards and a clear line of sight to account data.

RECOGNIZED LEADER

Our track record of excellence is unmatched in the industry. With 45 years of financial service experience*, investors with over 181,000 client accounts rely on us to custody over $30.1 billion in assets.**

SERVICE EXCELLENCE

Recognized as an exceptional service provider, we have nearly 400 employees dedicated to you. We serviced 1,000 calls per business day in 2018, completing 1.2 million transactions – Over 3,500 a day!

INVESTMENT FREEDOM

Create a customized portfolio of alternative assets as well as traditional investments with a single custodian. You can maximize your account and gain new insights with access to unparalleled educational resources.

INNOVATIVE TECHNOLOGY

Simplify investing through myEQUITY, our industry-leading online account management system. myEQUITY makes it easy for investors to direct and manage their accounts with intuitive online wizards and a clear line of sight to account data.

RECOGNIZED LEADER

Our track record of excellence is unmatched in the industry. With 45 years of financial service experience*, investors with over 181,000 client accounts rely on us to custody over $30.1 billion in assets.**

SERVICE EXCELLENCE

Recognized as an exceptional service provider, we have nearly 400 employees dedicated to you. We serviced 1,000 calls per business day in 2018, completing 1.2 million transactions – Over 3,500 a day!

Quote Icon Review Stars

Simple and easy.

I decided to sell a property in my account. So very easy. I sent the info to them and the buyer’s attorney. three weeks later I had my money in my account and two weeks later I had the original deed and other paperwork for my files. Simple and easy.

Barbara N. | 5-star BBB Review 11/14/20

Quote Icon Review Stars

Opened my Roth IRA.

I opened my Roth IRA account with ETC in 2012 and love their service and website processing. They are true professionals.

Stephen H. | 5-star Google Review 10/24/20

Quote Icon Review Stars

First real estate purchase.

Recently opened an account and made my first real estate purchase. Both transactions were flawlessly executed. Highly recommend.

Charles G. | 5-star Google Review 11/20/20