Manage your traditional and alternative investments, all from one convenient platform. Learn more and get started with the revolutionary Equity Universal IRA® now.
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With a Universal IRA from Equity Trust, enjoy true investment freedom. Get the tools and technology you need to invest in traditional and alternative investments…all in a single IRA.
It’s as simple as 1-2-3. Open and fund your new Universal IRA, then start investing in the almost endless possibilities.
Open a Universal IRA
Transfer funds to your new IRA
Purchase alternative investments or traditional assets available via a linked brokerage account – all on one platform
It’s now easier than ever to find potential investment opportunities for your Universal IRA. Investment District provides an online listing of available platforms and providers in the cryptocurrency, lending, private equity/crowdfunding, and turnkey real estate asset classes.
Locate an Investment OpportunityDiscover why clients from all 50 states have entrusted us with 412,000 accounts holding $70 billion in retirement assets under custody and administration.**
50+ Years in Financial Services
500+ Associates
412,000 Accounts
2.5M+ Transactions Per Year
$70B Assets Under Custody & Administration
I decided to sell a property in my account. So very easy. I sent the info to them and the buyer’s attorney. three weeks later I had my money in my account and two weeks later I had the original deed and other paperwork for my files. Simple and easy.
Barbara N. | 5-star BBB Review
I opened my Roth IRA account with ETC in 2012 and love their service and website processing. They are true professionals.
Stephen H. | 5-star Google Review
Recently opened an account and made my first real estate purchase. Both transactions were flawlessly executed. Highly recommend.
Charles G. | 5-star Google Review
Let’s talk about your financial future.
Schedule a one-on-one session with a Universal IRA investment counselor. We’re here to answer any question, help guide you through the process, and provide more detailed information and education specific to your journey. 
1 Equity WayWestlake, OH 44145
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© 2025 Equity Trust®. All rights reserved.
Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Equity Institutional services institutional clients of Equity Trust Company. Brokerage Services Available Through ETC Brokerage Services, Member SIPC, and FINRA. *Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. **Assets under custody and administration as of 04/30/2025. 1ici.org, total assets in IRAs as of 12/2024
Terms of UsePrivacy PolicySite Map
© 2025 Equity Trust®. All rights reserved.
Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Equity Institutional services institutional clients of Equity Trust Company. Brokerage Services Available Through ETC Brokerage Services, Member SIPC, and FINRA. *Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. **Assets under custody and administration as of 04/30/2025. 1ici.org, total assets in IRAs as of 12/2024
You are leaving trustetc.com to enter the ETC Brokerage Services (Member FINRA/SIPC) website (etcbrokerage.com), the registered broker-dealer affiliate of Equity Trust Company. ETC Brokerage Services provides access to brokerage and investment products which ARE NOT FDIC insured. ETC Brokerage does not provide investment advice or recommendations as to any investment. All investments are selected and made solely by self-directed account owners.
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Browse platforms and providers in private equity, cryptocurrency, lending, real estate, and precious metals asset classes – all in one place.
