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Press Release


Equity Trust Company CEO George Sullivan Named to Crain’s Cleveland Business’ 2022 Notables in Finance List

CLEVELAND, OHIO, April 27, 2022

George SullivanGeorge Sullivan has been selected as a Crain’s Cleveland Business 2022 Notables in Finance honoree. George is the CEO at Equity Trust Company, a leading financial services company enabling investors to diversify retirement accounts into alternative assets.

“Our 2022 list of Notables in Finance touches on every responsibility when it comes to fiduciary matters,” according to Crain’s Cleveland Business. “These notables are active in their workplace, their homes and their communities – with numerous charitable organizations represented in their out-of-work work.”

George was nominated for his management approach, which has allowed Equity Trust to unlock its potential. Innovation has ushered in the company’s transformation from simply an account custodian to a fintech firm that forges relationships with major platforms and charts new territory in emerging-asset investing … all while maintaining its status as the industry’s premier custodian for alternative asset investment accounts. Despite the pandemic and resulting challenges, the organization grew sales revenue in 2020 and 2021.

In addition, George holds several volunteer board positions with local nonprofits including MetroHealth and the Greater Cleveland and Lorain County American Heart Association (AHA) chapters. These organizations’ missions closely align with George’s personal passions, including improving the accessibility of quality, life-saving healthcare.

Through his involvement with the AHA, George served as the 2021 chair of both the Greater Cleveland and Lorain County Heart Walks this past fall. George helped the organization achieve a lofty goal: the events raised $1 million, with Equity Trust Company’s fundraising efforts contributing $105,000.

Previously, George’s contributions were recognized with a 2021 Northeast Ohio Smart 50 Award from Smart Business magazine. In addition, with George at the helm, Equity Trust Company has been named Best Overall Self-Directed IRA Custodian by Investopedia for three consecutive years through 2022, and the company has received mention in U.S. News & World Report on its list of the seven best IRAs for 2021 and 2022. The company has also been named to the region’s list of top employers with the NorthCoast 99 Award every year of George’s tenure so far.

About Equity Trust Company

Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios using alternative asset classes such as real estate, tax liens, private equity, cryptocurrency, and precious metals. Equity Trust Company evolved from a predecessor brokerage firm founded in 1974, to a directed custodian today with over 45 years of experience and more than $34 billion in assets (as of 8/31/21).

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