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Press Release


Equity Trust Company CEO George Sullivan Recognized with Smart 50 Award for Third Straight Year

CLEVELAND, OHIO, November 15, 2023

George Sullivan

Equity Trust Company CEO George Sullivan has been named one of Smart Business Magazine’s Smart 50, an award that recognizes Northeast Ohio’s top executives. This is the third straight year Sullivan has been named to this prestigious list.

The award recognizes “the top executives of the 50 smartest companies in the Northeast Ohio region for their ability to effectively build and lead successful organizations,” according to the publication.

The evaluation process focuses on the nominee’s performance in one of three category areas: innovation, impact, and sustainability.

“All of this year’s honorees have made a difference in their organizations and the region,” the Smart Business Magazine Smart 50 article says. “Their positive impact on employment has reinvented Northeast Ohio as one of the up-and-coming business regions in the country.”

Sullivan, who has helmed self-directed IRA custodian Equity Trust since 2019, embodies smart leadership by challenging all employees to embrace a forward-thinking mentality. As a result, Equity Trust’s innovative technology and services have gotten the attention of cutting-edge fintech firms, creating opportunities to bring self-directed IRAs to more investors.

Between strong sales numbers and an acquisition, Equity Trust continues to build upon several years of record growth. In August, Sullivan led the company through the acquisition of Midland Trust, a self-directed IRA company in Fort Myers, Florida. The transaction expands the company’s product depth and expertise, better positioning the business as the premier self-directed IRA custodian.

In addition to his innovative approach to the business, Sullivan’s contributions impact the Northeast Ohio community. He is a member of the Board of Directors for the American Heart Association (AHA)’s Cleveland chapter, among other volunteer board positions.

Sullivan and the other Smart 50 award winners were recognized at a special celebration on November 15, 2023.

About Equity Trust Company

Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios using alternative asset classes such as real estate, tax liens, private equity, cryptocurrency, and precious metals. Equity Trust Company evolved from a predecessor brokerage firm founded in 1974, to a directed custodian today with 50 years of experience and more than $39 billion in assets (as of 6/30/23).

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