If you are a current Midland Trust client, please click here to log in to your account. Looking for account resources? Click here.

View All

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Cryptocurrency Investing
ETC News
Featured Your Story
Investor Insights Blog
Managing Your Account
News and Trends
Precious Metals Investing
Press Release
Private Equity and Entity Investing
Promissory Note Investing
Real Estate
Real Life Examples
Roth IRA
Self-Directed IRA Concepts
Small Business Plans
Tax Insights
Tax-Advantaged Accounts
Press Release


Equity Trust Company Streamlines Precious Metals Investing with Groundbreaking MetalsConnect Platform

CLEVELAND, OHIO, June 24, 2022


Equity Trust Company (Equity Trust), a leading, technology-enabled financial services company providing alternative asset custody in retirement and non-retirement accounts, announced the launch of MetalsConnect, a state-of-the-art, turnkey solution that makes it easy for precious metals dealers to connect their clients with this increasingly sought-after asset class.

The launch of MetalsConnect underscores Equity Trust’s commitment to a simplified precious metals investing experience. The groundbreaking platform automates operational tasks and eliminates tedious back-office work. With one stop, dealers can electronically connect with industry-leading IRA custodian Equity Trust, as well as wholesalers and storage providers, enabling their clients to invest in precious metals in a retirement or non-retirement account.

“MetalsConnect allows for a streamlined and simplified precious metals investing experience,” said Jessica Hunley, Director, Digital Products at Equity Trust. “The platform provides dealers a centralized place to manage the entire lifecycle of the client from account open and funding, to purchasing, liquidating, and storage of metals. It also provides their clients an easy-to-use site to self-service and monitor all of their accounts in one place.”

Equity Trust has fostered trusted relationships with metals dealers and intermediaries over the last 10 years, carefully listening to their challenges and needs. MetalsConnect is a culmination of that insight, combined with ground-breaking technology, that will allow dealers to take their business to the next level in an ever-changing landscape. The feature-rich platform is an essential tool for their business and client management, providing a variety of service model options, depository integrations, and information management tools.

Precious metals dealers have already begun to integrate with MetalsConnect to take their service, customization, user experience, and overall efficiency to the next level.

To learn more about how MetalsConnect can enhance your business, contact Kurt DeVries, National Business Development Manager-Commodities ([email protected], 216-538-6690).

About Equity Trust Company

Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios using alternative asset classes such as real estate, tax liens, private equity, cryptocurrency, and precious metals. Equity Trust Company evolved from a predecessor brokerage firm founded in 1974, to a directed custodian today with over 45 years of experience and more than $34 billion in assets (as of 8/31/21).

man on mountain

Let’s talk about your financial future.

Schedule a one-on-one session with an expert alternative investment counselor. We’re here to answer any questions, help guide you through the process, and provide more detailed information and education specific to your journey.

This field is for validation purposes and should be left unchanged.

By entering your information and clicking Start a Conversation, you consent to receive reoccurring automated marketing text messages and emails about Equity Trust’s products and services. This consent is not required to obtain products and services. If you do not consent to receive text messages and emails from Equity Trust and seek information, contact us at 855-233-4382. Reply STOP to opt out from text messages. Message and data rates may apply. View Terms & Privacy.