If you are a current Midland Trust client, please click here to log in to your account. Looking for account resources? Click here.

View All

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Cryptocurrency Investing
ETC News
Featured Your Story
Investor Insights Blog
Managing Your Account
News and Trends
Precious Metals Investing
Private Equity and Entity Investing
Promissory Note Investing
Real Estate
Real Life Examples
Roth IRA
Self-Directed IRA Concepts
Small Business Plans
Tax Insights
Tax-Advantaged Accounts
Press Release

SponsorCloud and Equity Trust Company Providing Automated Solution for Alternative Investment Offerings in IRAs

CLEVELAND, OHIO, May 12, 2023

Equity Trust Company and SponsorCloud, a leading Real Estate Investment Management Platform, have streamlined self-directed IRA investments for sponsors and IRA investors, automating the entire business cycle for raising capital and managing investor relations in private real estate investments.

The collaboration was driven by efforts to shorten the time to fund, streamline the required documentation, and optimize the user experience for sponsors and investors. Sponsors and syndicators have the added benefit of exposure to more than $11 trillion in retirement accounts.*

“Our collaboration with Equity Trust was created on the mutual mission to allow IRA investors and sponsors to more effectively interact. For too long, this has been a very manual and complicated process. We are very excited to build this technology with Equity Trust and look forward to streamlining the process of making investments through self-directed IRA accounts more accessible,” said TJ Lokboj, Chief Revenue Officer, SponsorCloud.

“A lack of technology has held some investors back from holding alternative investments in their retirement accounts. By integrating with SponsorCloud, Equity Trust is expanding options for investors who have long been hindered by a manual process,” said Casey Roberts, Chief Business Development Officer, Equity Trust Company.

Together, Equity Trust Company and SponsorCloud are excited to streamline the user experience for IRA investors, while providing access to alternative investments in real estate.

Video: SponsorCloud and Equity Trust


About SponsorCloud

SponsorCloud is a software-as-a-service (SaaS) company that enables real estate syndicators and fund managers to seamlessly raise capital, manage investor relations, and efficiently operate their business. SponsorCloud not only leads the industry with their flagship product, SyndicationPro, an investor management portal, it also works to deliver best-in-class education, exclusive networking opportunities, timely legal documents, fund administrative support, and more. Since inception in 2016, SyndicationPro has been helping real estate syndicators and fund managers raise over $9 billion, across 93,000 unique investors.

About Equity Trust Company

Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios using alternative asset classes such as real estate, tax liens, private equity, cryptocurrency, and precious metals. Equity Trust Company evolved from a predecessor brokerage firm founded in 1974 to a directed custodian with more than $39 billion in assets (as of 1/31/23).

Equity Trust Company is a directed custodian and does not provide tax, legal, or investment advice. Any information communicated by Equity Trust Company is for informational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. SponsorCloud is not an affiliate of Equity Trust Company. Equity Trust makes no recommendation or representations as to any provider or the needs generally of any IRA owner or any IRA.

*Total assets in IRAs as of 12/2022, ici.org


man on mountain

Let’s talk about your financial future.

Schedule a one-on-one session with an expert alternative investment counselor. We’re here to answer any questions, help guide you through the process, and provide more detailed information and education specific to your journey.

This field is for validation purposes and should be left unchanged.

By entering your information and clicking Start a Conversation, you consent to receive reoccurring automated marketing text messages and emails about Equity Trust’s products and services. This consent is not required to obtain products and services. If you do not consent to receive text messages and emails from Equity Trust and seek information, contact us at 855-233-4382. Reply STOP to opt out from text messages. Message and data rates may apply. View Terms & Privacy.