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Press Release


Sullivan, Former Executive Vice President of State Street, Named CEO of Equity Trust Company

March 20, 2019

CLEVELAND–(BUSINESS WIRE)–Equity Trust Company, a leading financial services company offering retirement accounts and alternative asset custody for individuals and financial professionals, today announced the appointment of George Sullivan to the position of Chief Executive Officer.

“We are fortunate to have someone of George Sullivan’s caliber and experience to lead Equity Trust Company,” said Jeff Desich, Executive Vice Chairman. “George is a proven leader with a track record of formulating and executing strategy. His experience will enable him to strategically lead the company’s product innovation and growth.”

Mr. Sullivan brings more than 30 years of experience in the financial services industry. He was formerly the Executive Vice President, Global Head of State Street Corporation’s Alternative Investment Solutions group, where he was a member of the firm’s management committee – the senior strategy and policy making body of the bank. In this role, George oversaw strategic direction, global sales, client relationship management, product structuring and operations of State Street’s hedge, private equity, and real estate fund administration businesses worldwide.

Mr. Sullivan will build on the solid foundation of Equity Trust’s 45 years of experience as a leading alternative asset custodian for retirement accounts. Poised for significant growth opportunities, Mr. Sullivan will lead more than 400 employees in providing innovative solutions to individuals and financial professionals.

“It is an enormous privilege to be entrusted by the Desich family to lead Equity Trust Company during an important period of transformation and growth,” said Mr. Sullivan. “I am committed to growing the company’s market share through the delivery of new services and solutions while providing a superior experience for our clients and employees.”

About Equity Trust Company

Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios, using alternative asset classes such as real estate, tax liens, private equity, and precious metals. The Equity Trust family of companies offers custodial services for alternative investments and back-office solutions for RIAs, brokerage services, directed trustee services and more. Equity Trust Company is the trusted custodian and administrator of $25 billion in assets on behalf of more than 160,000 clients. For more information, visit


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