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Press Release


Equity Trust Company Named Among the Top IRA Custodians in Investopedia, U.S. News & World Report


Equity Trust Company, a leading, technology-enabled custodian of alternative assets in retirement accounts, has again received accolades from two respected national publications, affirming its standing as the self-directed account custodian of choice for individual investors as well as institutional firms and financial professionals.

For a third consecutive year, Equity Trust was named Best Overall Self-Directed IRA Custodian in Investopedia’s listing of top custodians. According to Investopedia: “In the competitive SDIRA arena, experience counts, and Equity Trust has a lot of it. It has put its hindsight to work in creating a well-rounded offering supported by superior customer service, making it our choice as the best overall SDIRA provider.”

This is the second straight year that U.S. News & World Report included Equity Trust Company in its assessment of the best IRAs, “7 IRA Accounts to Consider for 2022.” Mentioned alongside large, traditional-asset-holding retirement account custodians, Equity Trust Company was the only self-directed IRA company (custodian that holds non-traditional assets) to make the list.

With more than 45 years of financial services experience and innovative technology that simplifies the process for investors, asset providers, fintech firms, financial professionals, and more, Equity Trust Company is unparalleled among non-traditional account custodians. Nearly 400 employees serve more than 200,000 retail and institutional clients who trust the company with over $34 billion in assets. State-of-the-art online tools such as an account management system, a cryptocurrency platform, and suite of APIs create the ultimate alternative-asset investing experience.

“This recognition confirms what is well-known in the industry: Equity Trust Company is the premier choice for individual investors, professionals, and businesses that demand leading-edge alternative asset custody,” said George Sullivan CEO, Equity Trust Company, adding, “We won’t rest on our laurels: We continue to innovate to meet our clients’ ever-evolving needs.”

About Equity Trust Company

Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios using alternative asset classes such as real estate, tax liens, private equity, cryptocurrency, and precious metals. Equity Trust Company evolved from a predecessor brokerage firm founded in 1974, to a directed custodian today with over 45 years of experience and more than $34 billion in assets (as of 8/31/21).

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