Close
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Cryptocurrency Investing
ETC News
Institutional Investors
Investor Insights Blog
Managing Your Account
Marketing Landing Page
Promissory Note Investing
Real Estate
Real Life Examples
Roth IRA
Self-Directed IRA Concepts
Small Business Plans
Tax Insights
Tax-Advantaged Accounts
855.233.4382 myEQUITY Login

Alternative Investing Made Easy

We make it easy for investment professionals to diversify client portfolios with alternative assets.

EXPLORE INVESTMENT POSSIBILITIES

Specialized Custody Solutions

As one of the oldest and largest custodians specializing in IRA investing with difficult-to-value alternative assets, we have the experience to meet your diverse needs.

precious metals

PRECIOUS METALS DEALERS

Industry-leading platform for precious metals IRAs.

cryptocurrency providers

CRYPTOCURRENCY PROVIDERS

Turnkey solution to introduce investors to the world of cryptocurrency.

crowdfunding

CROWDFUNDING & PRIVATE EQUITY

Introduce retirement account dollars to your platform.

investment platforms

INVESTMENT PLATFORMS

We make it simple to help your clients invest in alternatives.

RIAs Broker Dealers

RIAs & BROKER DEALERS

Diversify clients’ portfolios with alternative assets.

directed trustee services

DIRECTED TRUSTEE SERVICES

One-stop-shop for back-end administrative services.

precious metals

PRECIOUS METALS DEALERS

Industry-leading platform for precious metals IRAs.

cryptocurrency providers

CRYPTOCURRENCY PROVIDERS

Turnkey solution to introduce investors to the world of cryptocurrency.

crowdfunding

CROWDFUNDING & PRIVATE EQUITY

Introduce retirement account dollars to your platform.

investment platforms

INVESTMENT PLATFORMS

We make it simple to help your clients invest in alternatives.

RIAs Broker Dealers

RIAs & BROKER DEALERS

Diversify clients’ portfolios with alternative assets.

directed trustee services

DIRECTED TRUSTEE SERVICES

One-stop-shop for back-end administrative services.

Why Equity Institutional

Leading-Edge Account Management Technology

Our industry-leading account management system and suite of APIs make it easier for you to manage clients’ portfolios or attract more investors to your platform.

View Our Solutions

Full Spectrum of Asset Options

Financial professionals turn to Equity Trust Company to custody a full breadth of alternative assets, in addition to traditional assets, all in one account.

Private Equity

Private Debt

Precious Metals

Cryptocurrency

EXPLORE INVESTMENT POSSIBILITIES

Information & Resources

Account Types

Forms to Manage Client Accounts

IRS Documents

Talk to a Business Development Executive

Learn how our custodial and technology solutions can help simplify your alternatives investing.

SCHEDULE A CONVERSATION
Contact Us
855.233.4382

Investor Insights Newsletter:
Join over 100,000 subscribers who receive investing and wealth-building news and education in their inbox.

Sign Up

Follow Us Online:

© 2022 Equity Trust. All Rights Reserved.

Equity Trust Company
1 Equity Way
Westlake, OH 44145

Equity Trust Company is a directed custodian and does not provide tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Equity Institutional services institutional clients of Equity Trust Company. Brokerage Services Available Through ETC Brokerage Services, Member SIPC, and FINRA. *Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. **Assets under custody as of 8/31/2021.

ETC Brokerage Services Equity Advisor Solutions
[class^="wpforms-"]
[class^="wpforms-"]