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Equity Institutional

A trusted leader in self-directed IRAs and other retirement accounts. Equity Trust is one of the oldest and largest custodians specializing in difficult-to-value alternative assets.

Equity Institutional makes alternative investing easy and cost-effective.

Why Equity Trust?

Experienced and Trusted

  • 50 years of financial service experience*
  • $39 billion under custody**
  • More than 400 employees
  • SOC 1 Compliant (rigorous standard set by AICPA)

Operational Excellence

  • Named Best Overall Self-Directed IRA Company by Investopedia from 2020-2023
  • More than 1 million transactions completed per year
  • Industry-leading technology including API integration and account management system myEQUITY

Recognized Service Leader

  • A+ Better Business Bureau rating
  • 95% of Trustpilot reviews are 4 and 5 stars
  • 9-time NorthCoast 99 winner (top workplaces in Northeast Ohio)

Exceptional Service & Performance

“I am able to access my client accounts myself through the online myEQUITY system and now I have more support with a designated Relationship Manager to help with all my investors;’ IRA accounts.”
— Paul T.

“I’ve researched other custodians and Equity Trust has the best and easiest platform to work with, in my opinion.”
— John D.

“I appreciate the fact that I don’t have to be an expert in a Self-Directed Precious Metals IRA. I recently opened my own Self-Directed IRA at Equity as a result of the trust I have in them. “
— Eileen L.

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Case Studies

Equity Institutional strives to make IRA investing easy.

Offering IRA investing opportunities as part of capital raise strategies.


Talk to a Business Development Executive

Learn how our custodial and technology solutions can help simplify your alternatives investing.