15K
Private Entity
Purchases Funded
with Equity
Institutional Accounts
$11T
Investment Potential
of Retirement Accounts1
100K+
Audience of
Potential Investors
Reached Through
Investment District

EQUITYCONNECT
Quickly Streamline Investing with EquityConnect
It has never been easier to connect investors with alternative assets. EquityConnect enables you to easily establish and manage retirement and non-retirement accounts, all in one place.
This state-of-the-art, turnkey solution is designed for advisors or platforms interested in providing their clients with access to the world of alternative assets. EquityConnect includes a suite of customizable APIs and account management capabilities that simplifies investing.
Depending on your level of customization, you could be ready to serve IRA investors in a matter of days.
EquityConnect allows you to:
- Expand entry into the multi-trillion-dollar IRA market by providing an easier way to invest
- Maintain and control your own client experience
- Choose the experience that works best for your firm and clients
- Utilize Account Open, Transfer, and Purchase APIs
- Serve IRA investors in as little as two days with basic integration, or as little as three weeks with API integration
- Remove duplicative efforts, saving you time


Expand Your Reach With Investment District
Talk to us about potentially extending your offering with Investment District, our online marketplace. EquityConnect users who qualify can increase exposure among investors with funded accounts seeking their next opportunity.
- Investors can browse and choose from listed platforms and providers in the cryptocurrency, lending, precious metals, private equity/crowdfunding, and turnkey real estate asset classes
- Publish your company logo, description, and materials on the Investment District site and be immediately visible to one of the industry’s largest audiences
- Feature-rich: Intuitive and easy-to-find investment categories and search capabilities
- Actively visited by Equity Trusts clients via multiple channels including emails, portals, and website
- Easily access reporting metrics and more

Equity Institutional Offers Peace of Mind
As a regulated trust company, we adhere to the strictest standards to protect investors.
- Industry-leading cyber-security tools, practices, and technology
- Multi-factor authentication practices verify our clients’ identities
- Comprehensive business continuity plans
- Completed the SOC (Service Organized Controls) 1 Report, issued by the American Institute of CPAs (AICPA). The report demonstrates our commitment to internal controls over finance reporting
- Regulated as a South Dakota trust company and compliant with all statuses and regulations mandated by the South Dakota Division of Banking

The Equity Institutional Advantage
Equity Institutional offers the total package of technology and support to help your business soar to new levels.
Exceptional Level of Service
Our large, specialized teams support our technology to ensure timely and accurate transactions.
Education and Resources
Complimentary articles, guides, videos, and webinars leverage our 45-plus years of experience help educate your investors on the benefit of tax-advantaged IRA investing.
Key Account Designation
This designation provides a dedicated relationship manager and a streamlined, discounted fee schedule.
Suite of Workflow Reports
Including account opening, funding, holdings, disbursements, Required Minimum Distributions (RMDs), outstanding fees, and pending transfers are automatically pushed to your inbox for weekly, daily, or hourly updates.
Account Data Integration
Through Secure File Transfer Protocol (SFTP) connection provides the ability to receive Equity Trust client account data including purchases, redemptions, dividends, and money movements into your existing portfolio management system.
Established, Leading Custodian
Equity Trust Company has more than 45 years of experience in the financial services industry and was named Best Overall Self-Directed IRA Company by Investopedia from 2020-2023.
Exceptional Level of Service
Education and Resources
Key Account Designation
Suite of Workflow Reports
Account Data Integration
Established, Leading Custodian
Request a Demo
Discover how Equity Institutional could help you tap into the vast funding potential of retirement accounts: Request a demo today.
By entering your information and clicking Start a Conversation, you consent to receive reoccurring automated marketing text messages and emails about Equity Trust’s products and services. This consent is not required to obtain products and services. If you do not consent to receive text messages and emails from Equity Trust and seek information, contact us at 855-233-4382. Reply STOP to opt out from text messages. Message and data rates may apply. View Terms & Privacy.